Returns
High return rates, untracked return reasons, and no exchange incentives are silent margin leaks.
The problem
Margin leaks quietly, then all at once.
Ecommerce operations have predictable weak points. Most operators know something is wrong — but without structured diagnostics, it is hard to know where to look first.
App Stack
App stacks grow without review. Overlapping tools and unused subscriptions accumulate cost.
Fulfilment
Fulfilment costs rise as order volume scales. Without benchmarks, overpaying is invisible.
Packaging
Packaging is rarely benchmarked. Single-supplier dependency and no reorder thresholds create supply risk.
Support
Support workload hides operational issues. High WISMO volume indicates a fulfilment or comms gap.
Supplier Spend
Supplier spend without price tracking or purchase approvals drifts upward without clear cause.
How it works
From inputs to next steps in minutes.
01
Enter your numbers
Answer questions across returns, fulfilment, packaging, app stack, support, supplier spend, and peak readiness.
02
Get a score and risk areas
Receive an overall ops health score, category-level scores, and a plain-English diagnosis for each area.
03
Compare and benchmark
See where your numbers stand. Benchmark data is collected as more operators complete the health check.
04
Get playbooks and next steps
Receive recommended calculators and playbooks based on your weakest categories.
Calculators
Quantify the leaks before fixing them.
Free calculators for each major cost area. All estimates are directional — designed to indicate where to look, not to produce precise financial projections.
Margin Leak
Estimate the combined annual cost of returns, fulfilment, packaging, app spend, and support handling to identify your biggest margin leak.
Returns Cost
Quantify the true cost of returns including refund exposure, return shipping, and handling. Identify the annual cost and exchange opportunity.
App Stack Cost
Calculate your annual app spend, identify complexity risk, and flag overlapping or under-reviewed tools dragging on your margins.
Fulfilment Cost
Estimate your total fulfilment spend including pick/pack, shipping, storage, and 3PL fees. Calculate cost as a percentage of revenue.
Packaging Cost
Calculate monthly and annual packaging spend, assess operational risk, and identify whether your reorder and supplier processes are sound.
Why this exists
Operators need diagnostics, not generic advice.
Generic ecommerce advice is everywhere. What operators actually need are tools that quantify their specific situation — deterministic calculators, honest benchmarks where they exist, and practical checklists they can use immediately.
Returns cost calculator
Shopify app stack audit checklist
3PL comparison checklist
Packaging reorder SOP
Support triage workflow
Get new calculators and benchmark reports
We publish new ecommerce ops calculators and benchmark data as it becomes available. No spam, no pitch.